|
|
LittleMissMatched Goes to Hollywood, Baby! MissMatched Sock Company Partners with the Ronald McDonald House for a Celebrity Sock Auction Cartoon spokesgirl, LittleMissMatched, went to Hollywood on a mission: to raise money for kids with cancer and other terminal illnesses. On the road, she met many missmatched friends: Liv Tyler, Britney Spears Federline, Julianne Moore, Lindsay Lohan, Courteney Cox Arquette, Mischa Barton, Teri Hatcher, J.C. Chasez, Jamie-Lynn DiScala, Fran Drescher, Ivanka Trump, Mariska Hargitay, Robert Verdi, Annasophia Robb, Ana Gasteyer, Katie Couric, Soledad O'Brien, Suze Orman, Rebecca Gayheart, Ciara. To help with her cause, LittleMissMatched� asked her new celebrity pals to pick their favorite Kooky, Zany, Fabulous, Marvelous, sock combinations from her line. LittleMissMatched, the company known for selling missmatched socks in odd numbers, has proudly partnered with the Ronald McDonald House Charities. On Monday, May 2, at 5:00pm (EST), LittleMissMatched will auction off these autographed celebrity sock combos on eBay, donating 100% of proceeds to benefit this well know cause for children and families in need. Preview your favorite celebrity's missmatched sock combination and place your bid by visiting www.littlemissmatched.com. "We heard over and over again from doctors and nurses that socks are the one item of clothing that kids in hospitals can always have fun with," says LittleMissMatched co-founder Arielle Eckstut. "So we partnered with the Ronald McDonald House Charities because we knew it was one of the nation's leading organizations that aids kids who are suffering from terminal illnesses and have to contend with long hospital stays." The Ronald McDonald House Charities are working to better the lives of children and their families in their communities, by creating and supporting programs that directly improve the health and well-being of children in the areas of health, education, the arts, and civic and social services. Since 1992, RMHC-NYTSA has provided more than $5 million dollars to local non-profit organizations whose programs improve the well-being of children and their families. For further information on the Ronald McDonald House Charities, visit www.rmhcnynj.org. LittleMissMatched was founded by three friends who wanted to help girls express their individuality and to encourage self-confidence through creativity. Their sock collection features 134 Kooky, Zany, Fabulous and Marvelous colorful missmatched socks that make 8,911 combinations. That's enough sock combos for 24 years of missmatching! And each sock has its very own name and number, like Marvelous 13 and Kooky 7. Since its blast-off in August 2004, LittleMissMatched, has received rave reviews from The New York Times "Business" and "Styles" sections, InStyle, ABC, "Good Morning America", Dailycandykids.com, Time Out New York Kids and over 50 newspapers around the country. LittleMissMatched will also be branching out in a big way for fall 2005 with the addition of six new licensee partners. The LittleMissMatched collection will now offer: bedding, winter accessories, sleepwear, swimwear, slippers, flip-flops and a LittleMissMatched scrapbook. LittleMissMatched is available at www.littlemissmatched.com as well as Nordstrom and sockadelic boutiques coast-to-coast. Socks are available in packages of three or seven. LittleMissMatched multi-packs won't ever include two of the same socks. For more information or camera-ready art please contact Amy Fischer or Jessica Varon at Keri Levitt Communications, (212) 754-1400. For more information on the LittleMissMatched Celebrity Sock Auction please visit www.littlemissmatched.com.
|