San Francisco, CA - LittleMissMatched, the revolutionary company that is changing the world one sock at a time, has created a colorful, creative, kooky solution to the age-old problem of the disappearing sock. Based entirely on the premise of selling missmatched socks, the company is on a mission to:

1) Transform the sad sock into a necessary accessory,

2) Provide kids permission to express themselves, and

3) Allow girls a chance to be girls for as long as they want.

Sold in packs of one, three and seven socks (patent pending), LittleMissMatched socks contain a name and number hidden inside each band, opening up a new world for collecting and trading. Now girls of all ages will be able to mix and match these 134 collectable socks into a grand total of 8,911 wacky combinations. That means you'll never have to wear the same combo for 24 years!

The socks are available in missmatching color waves and patterns such as polka dots, stripes, hearts, ducks, stars and zig-zags with names like Fabulous, Marvelous, Kooky and Zany. Missmatches can be as subtle or outrageous as the person whose feet they belong to. Some girls will wear the same color, but different patterns. Others will want to abandon matching altogether. But no matter how they're used to express individual taste and style, LittleMissMatched socks go together because of a sophisticated color and pattern system.



"These socks will turn your feet into a Fun Zone," says design muse and cartoon spokesperson LittleMissMatched. When we caught up with her between tuba lessons and her Japanese anime class, she said: "Make your own match! Go crazy with color and dare to be sOckAdeLic!"

LittleMissMatched was created by three friends who kept losing their socks: a product designer, a literary agent, and an apparel insider. They collectively set out to become America's newest sock moguls.

Just in time for back-to-school shopping, LittleMissMatched will debut nationwide at Nordstrom and select boutiques this fall. Socks will be available in packages of three ($5) or seven ($10), or one at a time ($2). LittleMissMatched multi-packs won't ever include two of the same socks.

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