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LittleMissMatched Looks to "Tribe" to Find New Tagline
The whimsical lifestyle company sponsors contest directed at their best creative resources - their fans - to develop a new company slogan November 6, 2008, New York, New York - LittleMissMatched, the company based on granting girls of all ages permission to express their creativity and individuality, is giving fans yet another outlet to think outside the box. LittleMissMatched announced the launch of their first ever tagline contest, which will run through midnight on November 13th. The contest poses an opportunity to develop an original slogan that conveys the company’s product offerings and core philosophy of self-expression. For a company that was founded by selling mismatched socks in odd numbers and has since expanded into everything from accessories and school supplies to bedding and even furniture, rolling up the brand into a handful of words is a major challenge. “Because we’re now a full lifestyle brand that offers so much more than socks, we sorely need new taglines. Since our brand caters to the very creative, we realized our fans would be our best resources. They never cease to amaze us with their endless creativity and ingenuous ideas,” says Jonah Staw, CEO and co-founder of LittleMissMatched. Fans of all ages are encouraged to enter the competition. Participants are asked to be as kooky and clever as they want to be. There’s just one rule: the words “match,” “matching,” “mismatched” or “mismatching” cannot be used. The winner of the contest will be chosen by LittleMissMatched and will be awarded a grand prize of $1,000. But the fun doesn’t stop there – the top 25 submissions will be displayed for fans to vote on their top pick. The “fan favorite” winner will receive a cash prize award of $500. For more information or to enter the LittleMissMatched tagline contest, please visit www.littlemissmatched.com/tagline-contest.
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