CHICAGO, IL (May 4, 2010) – LittleMissMatched, the unique tween brand that celebrates creativity and individuality is scheduled to open its first store in the Midwest at Chicago's Water Tower Place this Thursday, May 6. To celebrate the store's grand opening, LittleMissMatched is giving away a free gift with every $25 purchase for a limited time. The store is located on level five.

"Opening a LittleMissMatched store in downtown Chicago is a great opportunity for us to present our exciting, fun and accessible merchandising mix to the heart of America," said Jonah Staw, founder and chief executive officer of LittleMissMatched.

LittleMissMatched is a groundbreaking retailer that inspires creativity and individuality throughout their breadth of fashion, home and lifestyle products. The company launched in 2004 with a collection of colorful socks that don't match and are sold in odd numbers to encourage girls of all ages to express themselves. Their "nothing matches but anything goes" philosophy knocked people's socks off and today LittleMissMatched has expanded to include socks, winterwear, sleepwear, apparel books, bedding, baby , furniture and more for creative mavens from 10-110.

"Iconic brands such American Girl, CUSP, Billabong and Broadway In Chicago makes our shopping, dining and entertainment mix unlike any other and LittleMissMatched will make a wonderful addition to our stellar retail line-up," said Caryn Torres, associate general manager, Water Tower Place.

A complete list of stores, events and special promotions are available at www.shopwatertower.com. For concierge service call (312) 440-3166.

Water Tower Place is owned and managed by General Growth Properties, Inc. GGP currently has ownership interest in and management responsibility for more than 200 regional shopping malls in 43 states, as well as ownership in planned community developments and commercial office buildings. The Company’s portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. The Company's common stock is traded on the New York Stock Exchange under the symbol GGP.

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