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Our Story

We started with a very simple mission...Build a girls' lifestyle brand that is fun, inspires creativity, embraces individual style and celebrates self expression! We aim to inspire girls to be bold, be confident in who they are, and to have fun while doing it!

In the LittleMissMatched world, mixing patterns and colors is our vehicle to letting you be YOU! We are dedicated to promoting GIRL EMPOWERMENT and CELEBRATING what it is to be a girl, be it that you’re 10 or 110!

The brand was founded in 2004 with the idea of disrupting the marketplace by reinventing a category. The notion of 3 mismatched socks to a pack was introduced in the North American marketplace to much acclaim.

Today, LittleMissMatched is a girls’ lifestyle brand that spans many different product and entertainment categories, however our core messaging still remains the same. We aim to inspire our girls to BE BOLD & to HAVE FUN while being true to themselves.